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IMS (Inquiry Management Systems)
A leading magazine industry software developer of web based directories, buyer's guides, media kits, sweepstakes and lead generation solutions.
Title: Vice President & General Manager -
Web Services Division, NYC
Responsibilities:
- Top executive charged with managing and growing an online lead-generation software division for a multinational organization.
- Report directly to the President of IMS Corporate in Canada.
- Manage profit and loss and departmental financials.
- Developed and implemented the division's strategic direction including brand identity and sales strategy for customer retention as well as new client acquisition.
- Added new product functionality based on industry requirements, customer requests and to attract new customers.
- Manage all day-to-day workings of the Internet Services Department from sales presentations, web site development, web hosting, along with ongoing customer satisfaction and maintenance.
- Write, prepare and deliver new business presentations and proposals.
- Create new marketing and sales campaigns, attend conferences and networking events.
- Developed a new electronic trade show lead-generation product utilizing existing internal systems and procedures.
- Hire, supervise and train a team of fifteen multi-faceted professionals that sell, create, consult and manage web sites for leading publishers.
- Constantly develop, create, and deploy new eMarketing campaigns to generate leads and grow the business.
View examples: Campaign A & Campaign B
The Result:
- Dramatically increased fiscal 2007, year-over-year, revenue by 60% by focusing on all facets of sales and service.
- Leveraged and up sold software's benefits and strengths to clients and maximized team's development and production time; thus, increased division's year-over year profit margin by 170% in fiscal 2007.
- Added new clients and generated very healthy returns in fiscal 2008.
Build and consult on prominent web sites for industry leading clients, such as:
Extend your marketing and sales capabilities in just one call 917-837-2861
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